Service · Communication

A brand people notice.

Brand identity, PR, influencer marketing, social media. We show you in your best light.

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Our expertise

Six skill sets to get your brand talked about.

Brand identity

Logo, visual guidelines, tone of voice, positioning. The visual and verbal foundation.

Public relations

Journalist outreach, press releases, press kits, follow-up on coverage.

Influencer marketing

Partnerships with micro-influencers and personalities, full collaboration management.

Social media strategy

Editorial calendar, platform-specific formats, community management.

Brand content

Videos, podcasts, long-form articles. The content that builds brand authority.

Crisis management

Crisis comms plan, response to bad buzz, reputation protection.

What do you need?

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Why your presence in print and digital media matters

Your social profiles are the brand image you send out into the world. They have to reflect who you are, feel close to your audience, inspire trust and place you above the competition. Influencer marketing turns that into online word-of-mouth, through recommendations from people their followers already trust.

Communication

Get talked about — where it counts.

What press and online strategy?

In a world where information moves fast and competition is fierce, companies need communication strategies that boost their visibility, sharpen their narrative and bring their expertise or brand image to life.

Public relations and online media are central to building a coherent, credible image.

Define a clear, distinctive positioning: to stand out in a crowded media landscape, you need a sharp, precise narrative aligned with your vision.
Earn media visibility: targeted PR work gets your message in front of the journalists, influencers and partners who can carry it.
Structure and distribute the right content: press releases, press kits, op-eds, interviews — every public statement has to land with both the media and the public.
Build credibility: a steady presence in the media cements a brand's legitimacy and supports its commercial growth.
Manage your image online: across social platforms, blogs and specialized sites, brands have to orchestrate a coherent message on every digital channel.
Anticipate and handle the tricky moments: in a world where anything can go viral, preparation and quick reactions are essential to protect a brand's reputation.

What's your social media strategy?

Social media (Facebook, Instagram, LinkedIn, X, YouTube, TikTok, Snapchat and Pinterest) is essential for:

Communicating about your products and services;
Building your online reputation and your image as an innovative, accessible brand;
Talking about your news and your industry;
Becoming a key voice in your market — for peers, institutions and consumers;
Talking with customers and resolving their questions and issues;
Getting noticed and bringing in new customers.

Setting the social strategy

Communication always rests on a message and a format — the substance and the form. But the users, the interests, the formats, the codes aren't the same from one platform to another. Some skew young, others older. Some are made for news, others for entertainment. Some lean into text, others into images, photos, short or long video.

You also have to innovate, stand out, break through and grab attention.

Which means a dedicated strategy for each platform, inside a coherent overall plan — and only on the platforms where investing actually makes sense for the brand.

All of which has to translate into hitting the goals: visibility, growing popularity and engagement with your audience.

Creating and publishing posts

Then comes the execution: turning the strategy into posts. That means an editorial calendar with the right format published at the right moment. The day, the time and the frequency all matter — and have to be planned.

Paid promotion of your posts

To reach an audience that doesn't know you yet — or follow you yet — you usually have to go through paid ads. Social platforms tend to throttle the reach of organic posts anyway, to push brands toward advertising.

That said, social ads do let you reach a broad but precise audience based on user interests, at costs that are dramatically lower than print or TV.

The ad algorithms across the various social networks come down to:

Audience targeting;
Ad relevance;
Campaign budget.

Community management and replies

One of the main reasons consumers use social is to talk with brands. One of the main goals of brands on social is to drive engagement.

So you have to reply to messages and comments from people who interact. You can also drop a chatbot on your website to put visitors in touch with customer service instantly.

Influencer partnerships

On social, public figures get followed as much as brands. Their fans like them and trust them. Which is why it's now standard for anyone with an audience (niche or mainstream) to get paid in exchange for showcasing or placing products in their social posts.

You can also lean into micro-influence, where your products and services get amplified by people with a smaller but real following — typically under 30,000 fans. They tend to be more loyal to the brands they work with, and to inspire more trust among the people they recommend products to.

Hitting your goals

Is your site there to build the reputation of an institution? Share a passion? Generate calls, bookings or quote requests? Sell online or in-store? Make money from ads or brand partnerships?

Whatever the goal, you need a strategy and the means to deliver on it.

For reputation, we focus on design and make the pages that highlight your social, societal or environmental impact easy to find.
For sales, we work on the customer journey, monetization and conversion-rate optimization.
For ad and brand-partnership revenue, we work on design and the site's SEO authority.

Our method

How does Visirank run your social media?

Turnkey social profiles on Facebook, Instagram, LinkedIn, X, YouTube, TikTok, Snapchat and Pinterest.
Social ad campaigns that reach the right audience, fast.
Influencer marketing with micro and macro-influencers actually aligned with your brand.
Lively community management: we reply, we engage, we grow your community.

Audit

We report back on your online visibility, click performance and any active campaigns.

Strategy

We design a fresh, full-stack strategy to grow your brand's social presence.

Execution

We run the strategy, follow the publishing calendar and keep the community alive by replying to it.

Tracking

We report on the impact of posts and campaigns: followers, engagement, ROI.

Every brand is unique — send us your questions and what you need.

Ready to be heard?

Free quote, 24h reply.

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